ATOZ Marketing Services company announced the results of the Consumer Choice – Best Novelty marketing program, which annually acknowledges product innovations and innovations on the Slovak and Czech markets.
This year’s award ceremony took place in Moyzes hall in Bratislava and the Lucerna cinema in Prague.
Manufacturers and distributors will be bringing to the Consumer Choice program, new and fast-moving goods, innovations that have been introduced on the Slovak and Czech markets between January 2017 and May 2018.
Companies that make their products into the Consumer Choice program include large international, but also smaller, domestic companies.
More than 150 new and innovative products are interested in competing for the title of the Best Novelty in the Czech Republic this year. More than 70 such products have been nominated in Slovakia. The basis for the award were the results of the exclusive research conducted by Nielsen agency. A representative sample of Slovak (2,000) and Czech respondents (4,000) was involved in the research. The aim was to find out which of the products in each category are considered by consumers to be the best and most attractive.
SHP Harmanec joined this year in the Consumer Choice marketing program in Slovakia and in the Czech Republic with its product novelty – facial tissues Harmony Delicate Care Shea Butter Balsam.
Harmony Delicate Care facial tissues have won first place in the paper category in Slovakia and in the Czech Republic. We managed to win over the strong competition of established players.
The awards were also awarded in the context of the accompanying competitions organized by the media partners of the program. The title Novelty of the year 2018 and the financial bonus in the form of a certificate for an advertising online campaign were obtained from the users of the portal woman.sk.
On the Facebook fanpage of Consumer Choice was held a competition for the best product novelty of facebook fans. Fans have chosen their winners among all winners in each category. Within strong competition of different products, facial tissues have won the first place on Facebook.