Paloma is investing 12 million euros to expand its capacity

Sladki Vrh, March 2, 2026 – Paloma d.d., a member of the SHP Group, officially launched its new state-of-the-art converting line 16 for toilet paper production today. The investment, valued at 12 million euros, represents a key step in the company’s modernization strategy, enabling greater production efficiency, superior product quality, and a proactive response to the growing demand for sustainable hygiene solutions across European markets.

The new Line 16 marks a major milestone in the modernization of Paloma’s manufacturing. Through a high degree of automation and digitalization, it significantly increases the production capacity of finished goods. Capable of reaching speeds of up to 700 m/min, the line can produce 600 pallets or 648,000 rolls in a single day, while ensuring improved energy efficiency that directly reduces the carbon footprint of the process. In addition to increased productivity and sustainability, the new technology introduces advanced packaging using eco-friendly materials. Combined with optimized logistical routes, this further reinforces Paloma’s commitment to innovation and environmental responsibility.

At the formal event, Milan Fiľo, President and Chairman of the Supervisory Board of Eco-Investment, emphasized:

“The launch of Line 16 is not merely a technological upgrade; it is a clear signal to our customers and partners that Paloma remains a synonym for quality and innovation. This investment allows us to adapt more quickly to a dynamic market while fulfilling our commitment to sustainable business practices.”

Strategic importance for the local environment and the region

The investment in Sladki Vrh not only strengthens the company’s competitiveness in foreign markets but also ensures job stability within the local community. By utilizing cutting-edge technology, Paloma is setting new industry standards for the paper industry across South-Eastern Europe.

The grand opening was attended by Prime Minister Dr. Robert Golob, Vice Prime Minister and Minister of Finance Klemen Boštjančič, President of the Holding and Chairman of the Supervisory Board of Eco-Investment Milan Fiľo, representatives of the owners, and key business partners, who toured the new line’s operations guided by technical experts.

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